TABASCO® Brand Unveils New Marketing Campaign
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TABASCO® Brand Unveils New Marketing Campaign
Global Hot Sauce Brand Invites Consumers Everywhere To ‘Flavour Your World’
TABASCO® Brand announces FLAVOUR YOUR WORLD, an international campaign now rolling out in the Philippines showcasing the iconic pepper sauce brand’s place in global food culture and the indispensable role it plays in flavouring the most popular foods of today.
More than ever, consumers are using food as a filter to explore the world on their own terms. It’s happening in real life and digitally as a result of the incredible connectivity of social media. FLAVOUR YOUR WORLD speaks directly to the consumers’ quest for culinary adventure and desire to personalize those experiences.
The influence of food cultures borne in other regions – from ingredients to cooking styles – is seen at every level. It’s infiltrating street food halls as well as restaurants, home kitchens and cooking schools. Food and drinks conversations are ever-expanding as chefs, bartenders, home cooks, food lovers and everyone in between adapt, innovate and share their experiences as they interpret these exciting global flavours to make it their own.
In the midst of this exciting explosion of global flavours and formats, hot sauce is on the rise.
TABASCO® Sauce has been a foodie favourite for 150 years due to its versatility and flavour profile. It is sold in more than 195 countries and territories and labelled in 25 languages and dialects. The pepper sauce’s offering and its distribution uniquely position TABASCO® Sauce to be a vibrant part of the consumer journey as it can be found almost anywhere in the world.
The integrated FLAVOUR YOUR WORLD campaign features a series of bite size, social media-friendly videos celebrating the unparalleled craft credentials of TABASCO® Sauce and championing its unique clean label with just three simple ingredients: peppers, salt, and vinegar.
The videos tell the TABASCO® Sauce story through the prism of the countless other food culture phenomena that naturally occur in “threes” and dramatizes the place for TABASCO® Sauce in today’s most popular foods and drinks.
The campaign will be supported globally by activating in the exciting and diverse worlds of consumers from major food festivals and events, through promotion in social media, support at retail, and in public relations.
The local programming will expand to include the larger portfolio TABASCO® Brand products.
As an ingredient or condiment, TABASCO® Brand pepper sauces make food and drinks taste better. By the drop, dash or splash, the portfolio offers a variety of heat levels and flavour profiles to explore and personalize to individual tastes.
TABASCO® Brand pepper sauces provide excitement whenever and wherever you are cooking, eating or drinking and invites you to flavour your world. Follow along and share at #TeamTABASCO.
