SYSU in Super8 Fun Fest, Fusion Manila & Tindahan ni Aling Puring Convention 2017
Sysu Brands Star at Serye-Themed Super8 Fun Fest
Clara Olé, McCormick, San Remo and Lee Kum Kee products were showcased in the teleserye-themed 2017 Super8 Fun Fest last April 27 to 29 at the World Trade Center. Now on its 5th year, the event is Super8’s way of giving back to their key business partners and showing gratitude to their loyal customers’ continuous patronage.
Kusina Gold, SYSU’s very own booth inspired by television’s afternoon primetime slot, offered products of the four brands in exclusive event-day-only discounted prices and promos. Cooking demos were also done daily, featuring a variety of dishes to demonstrate usage of the product range, and to give guests an idea on how to incorporate them into their everyday cooking routines. Guests were able to get a taste of the food prepared through the continuous wet-sampling.
Some of the dishes sampled are pasta dishes using variants of San Remo products and Clara Olé sauces: Creamy Tuna Pesto with Clara Olé Cheesy pesto and Clara Olé Béchamel White Sauce, Carbonara Manila using Clara Olé Carbonara Pasta Sauce and Pasta Mexicana which is made more flavorful with the Clara Olé Three-Cheese Pasta Sauce. Lee Kum Kee, on the other hand, was used to whip out stir—fried vegetables.
The highlight of the three-day set-up is the talk and cooking demo spearheaded by Chef Dj Santos, aptly entitled Taste Setter: Creativity that Shapes Food and Beverage Trends. The session was an informative one, as Chef DJ shared his expertise in the food industry while whipping up three mouth-watering dishes – Everlasting Sesame Pasta, Tondengs’s Fried Rice and Anton’s Pesto Fish Steak. Those who attended the segment also brought home Lee Kum Kee Panda Oyster Sauces.
Today’s hottest celebrities graced the event and entertained the crowd with their performances. Lucky shoppers also got a chance to win big prizes in the raffle draw.
The event was evidently a huge success and it was a good avenue for Sysu brands to sample their brands and for new products to be introduced to Super 8 customers.
La Española Olive Oil says “Ola!” at Fusion Manila 2017
Gastronomers gathered in the first Asian edition of Madrid Fusion, Fusion Manila 2017, and the most important gastronomy event of the world, last April 6 to 8 at the SMX Convention Center. This is the biggest international gathering of the most distinguished and revered names in the world of gastromony, attended by international company executives, renowned chefs, culinary students, hoteliers, restaurateurs and established culinary brands.
From April 6 to 8, Fusion Manila showcased different culinary brands including La Española Olive Oil, one of the leading brands in Spain. La Española introduced itself in Madrid Fusion Manila as the better Olive Oil, giving knowledge to attendees on its product range and usage.
A series of activities was done to showcase La Española’s expertise in enhancing the dishes with its different variants. Cooking demos were done to let attendees taste the dishes cooked using La Española Olive Oil variants such as Extra Virgin Olive Oil, Flavoured Olive Oil, Pure Olive Oil and Pomace Olive Oil. A sensory test was also performed to help consumers decide that La Española has better aroma, taste and packaging compared to the leading brand.
One of the highlights of La Española’s presence at Fusion Manila is a talk from an experienced executive chef and general manager of international restaurants and author of “Les Petits Dinners de Xavier” and “French Kusina”, Chef Xavier Btesh. He talked about the La Española’s image and product variants, with tips on how to choose a better olive oil and why La Española is a better one; and the new gourmet trends for olive oil worth discovering. This talk was attended by both media and Fusion Manila participants.
Indeed, Madrid Fusion Manila was a success and also a success for La Española’s introduction to the Philippine market. To know more about La Española Olive Oil, follow La Española in Facebook at @laespanolaph.
For inquiries and orders, please call Sysu International Inc. at +63 (2) 9205291 or visit us at www.sysuinc.com.ph
Meet the #WinnerSaKusina brands at Puregold’s Tindahan ni Aling Puring Sari-Sari Store Convention 2017
Puregold celebrated the positive changes and milestones that their members have achieved throughout the years at the 12th Tindahan ni Aling Puring Sari-Sari Store Convention at the World Trade Center last May 24-28. Since this year’s theme is #PanalongPagbabago: Pinaka-BidaKaRito!, the most popular brands and suppliers all gathered to offer Puregold TNAP members big savings and promotions as well as workshops and seminars to empower and help entrepreneurs grow their businesses.
The week-long activities at the convention showed the brands you may call #WinnerSaKusina: Lee Kum Kee, Clara Olé and McCormick. These brands are not just winners for our store entrepreneurs, but of course, our queens of the kitchen. Different customer-engaging activities can be witnessed and participated by the TNAP members at the #WinnerSaKusina booth during the event.
To start off, Lee Kum Kee had a flash mob dancing contest to the tune of “Bongga Ka Mom” to showcase its Lee Kum Kee Panda Oyster Sauce followed by a dance contest and tongue twister games. The afternoons continued with a dance number, a must for McCormick’s Black Pepper. Fun activities were played by Tindahan ni Aling Puring members. Consolation winners got packs of Lee Kum Kee Panda Oyster sauce and Clara Olé packs and major winners received gift packs, sashes and magic sandoks to complete the #WinnerSaKusina look. Even those who were not able to participate in the activities got giveaway sachets from Lee Kum Kee, Clara Olé and McCormick.
Even the TNAP attendees experienced how to be a #WinnerSaKusina during Lee Kum Kee and Clara Olé’s Cook Off Challenge. Two volunteers each day were challenged to cook using ingredients chosen by Lee Kum Kee and Clara Olé. The contestants were very eager to showcase their cooking skills and expertise, eager to prove they should win the #WinnerSaKusina title. Five judges were picked from the audience to taste the 2 challengers’ dishes. Challenger with the most number of magic sandok given by the judges will be the #WinnerSaKusina.
The said brands were generous to give out raffle prizes such as kitchen appliances, AirAsia trips and Sysu giftpacks to chosen customers. For day 1, the winners were: Analiza Bautista, Evelyn Majestrado and Vivian Ignacio. Day 2 raffle winners were: Tess Fajardo, Emely Rondina and Lorie Pangilina. Day 3 winners were Norilyn Morados, Merites Carillo and Roberto Catayos. Day 4 winners were Jennifer Esclamado, Elvie Pobre and Esterduta Nave. And winners for the last day were Lilibeth Figueroa, Shaleen Kim Alcarez and Isabel Samantha Cruz.
All the fun, games, activities and raffle proved Lee Kum Kee, Clara Olé and McKormick the #WinnerSaKusina at the Tindahan ni Aling Puring Sari-Sari Store Convention.
